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About

Strategy rooted in intention.
Partnership built on trust.

Hi, I'm Mariciela — Mari for short. I help purpose-driven businesses build marketing systems that actually work, with the kind of personal partnership that makes the difference.

Mariciela — Luminnect founder

My path into marketing wasn't linear — and I think that's exactly what makes it meaningful.

Before I ever ran an ad campaign, I spent years learning how businesses actually work from the inside — in hospitality, in wholesale, as a Montessori assistant teacher. What those experiences gave me wasn't a marketing playbook. They gave me something better: the ability to listen carefully, think systemically, and follow through with intention.

The Montessori years especially shaped how I approach growth with clients. In that world, you don't rush the process. You build the right foundations, you trust the method, and you stay patient while the results compound. That's exactly how I approach marketing.

I also know — personally — what it means to need someone truly in your corner. To need a professional who takes your situation seriously, who shows up prepared, and who actually cares about the outcome. That experience is at the heart of why I work the way I do.

I've invested in formal training in paid advertising and continue to work closely with experienced mentors in the marketing space — including the team at Moor Marketing — allowing me to bring current, strategic insight into every project.

How I Work

Intentionally small. Genuinely personal.

01

Direct Partnership

I keep my client roster intentionally small. The kind of partnership I believe in requires real attention, real accountability, and real follow-through — and that's only possible when I'm fully present with every client I take on. When you work with Luminnect, you work directly with me. Every strategy, every campaign, every conversation.

02

World-Class Backing

Behind every strategy is the support of Moor Marketing — a 15+ year global digital advertising agency that has scaled brands to millions in monthly revenue. You get boutique-level care backed by proven frameworks and a team of seasoned specialists reviewing and refining strategy every single week.

03

Strategy Before Action

Every client relationship begins with a deep discovery process. Before anything is built, I want to understand your business, your offer, your ideal client, and your goals. The strategy comes after the listening — not before it.

04

Patience & Process

Sustainable growth isn't built overnight. I approach every client relationship with patience, intention, and respect for the process — building the right foundations first so that results compound over time rather than spike and disappear.

Who I'm Built For

Purpose-driven businesses ready to grow.

Purpose-driven founders and practitioners who are brilliant at what they do — and ready to stop being the best-kept secret in their industry. I'm especially drawn to working with service-based businesses of all kinds — legal advocates, holistic health practitioners, women-owned businesses ready to scale, and mission-driven founders who understand that growth takes strategy, patience, and the right partner.

Service-based businesses ready to scale
Legal advocates and professional service firms
Holistic health clinics and wellness practitioners
Women-owned businesses with a mission
Coaches and consultants ready to grow with intention
Any business actively making the world better
Let's Connect

The right partnership starts with one conversation.

The first step is simple — a conversation where I learn about your business, your goals, and where you are right now. From there, we'll map out exactly what's possible together.

A real conversation. No obligations. Just an honest look at where to start.

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